STRATEGY, BRAND SYSTEMS, & DIGITAL PRODUCTS
Not every project warrants its own case study, but still deserves a presence. The projects that follow fall under that category. A collection of work from the past few years that spans all aspects of visual design — from identities, to site redesigns, to brand books. I've been fortunate enough to work on projects of all scales, this is just a sample. Each of these projects were done in collaboration with Scott Pargett.
BRANDING. SITE DESIGN. SALES COLLATERAL.
Now Auto is an up–and–coming peer-to-peer automotive marketplace. The San Francisco based startup approached Idol to explore design directions to give them a refreshed, contemporary presence. The engagement included design explorations for brand identity, app icons, typographic parameters, site design, color palettes, and sales collateral provided to partnering credit unions.
CREATIVE AUDIT. UX DESIGN. BESPOKE FILTER SET.
Camoji lets you quickly and easily make animated GIFs, including memes and reactions, with your device’s camera to send to your friends. For their relaunch, Camoji partnered with Idol to breathe new life into the experience. We injected fresh creative and innovation, with new filters, messaging, and a reimagined onboarding experience. Camoji was then able to roll the momentum of the new release into a massive distribution deal and ultimately, a high caliber acquisition.
"Idol is the special sauce."
Carlos Whitt – Camoji Founder
STRATEGY. BRAND DESIGN. RESPONSIVE SITE DESIGN.
Samesurf is an install-free, screen sharing service which offers low-latency digital meetings and social shopping experiences. They were looking to increase their active monthly users and spread awareness, so Samesurf tapped Idol to explore possible aesthetic enhancements. Working within an extremely tight deadline we provided a fresh design direction consisting of logo refinements, an improved homepage design and a considered visual vocabulary.
BRAND DIRECTION. LOGO DEVELOPMENT. COLLATERAL.
Fastdata.io is introducing the world’s fastest and most efficient stream processing software engine. Leveraging general-purpose computing on graphics processing units, fastdata.io has developed FDIO Engine®. The FDIO Engine® scales stream processing potential up to three orders of magnitude faster, while simultaneously cutting power and space requirements in the data center by more than 90%. Fastdata tapped Idol to create a series of brand directions to improve their market visibility in preparation for their next capital raise.
MY ROLES & RESPONSIBILITIES
Creative Strategy & Ideation, Creative Direction, Design