Idol Projects

STRATEGY, BRAND SYSTEMS, & DIGITAL PRODUCTS

Idol Projects

Not every project warrants its own case study, but still deserves a presence. The projects that follow fall under that category. A collection of work from the past few years that spans all aspects of visual design — from identities, to site redesigns, to brand books. I've been fortunate enough to work on projects of all scales, this is just a sample. Each of these projects were done in collaboration with Scott Pargett.

nowauto_mobilenowauto_mobile

BRANDING. SITE DESIGN. SALES COLLATERAL.

Now Auto

Now Auto is an up–and–coming peer-to-peer automotive marketplace. The San Francisco based startup approached Idol to explore design directions to give them a refreshed, contemporary presence. The engagement included design explorations for brand identity, app icons, typographic parameters, site design, color palettes, and sales collateral provided to partnering credit unions.

CLIENT

Now Auto

AGENCY

Idol

DATE

June 2015

NOWAUTO_brand_icon_bNOWAUTO_brand_icon_b
NOWAUTO_layoutNOWAUTO_layout
NOWAUTO_spreadsNOWAUTO_spreads

CREATIVE AUDIT. UX DESIGN. BESPOKE FILTER SET.

Camoji

Camoji lets you quickly and easily make animated GIFs, including memes and reactions, with your device’s camera to send to your friends. For their relaunch, Camoji partnered with Idol to breathe new life into the experience. We injected fresh creative and innovation, with new filters, messaging, and a reimagined onboarding experience. Camoji was then able to roll the momentum of the new release into a massive distribution deal and ultimately, a high caliber acquisition.

CLIENT

Camoji

AGENCY

Idol

DATE

March 2015

CAMOJI_coverCAMOJI_cover
CAMOJI_handCAMOJI_hand
CAMOJI_filtersCAMOJI_filters
CAMOJI_stackCAMOJI_stack
CAMOJI_lyft_bgCAMOJI_lyft_bg

"Idol is the special sauce."

Carlos Whitt – Camoji Founder

STRATEGY. BRAND DESIGN. RESPONSIVE SITE DESIGN.

Samesurf

Samesurf is an install-free, screen sharing service which offers low-latency digital meetings and social shopping experiences. They were looking to increase their active monthly users and spread awareness, so Samesurf tapped Idol to explore possible aesthetic enhancements. Working within an extremely tight deadline we provided a fresh design direction consisting of logo refinements, an improved homepage design and a considered visual vocabulary.

CLIENT

Samesurf

AGENCY

Idol

DATE

September 2015

SAMESURF_logo_spread_bSAMESURF_logo_spread_b
SAMESURF_layoutSAMESURF_layout
SAMESURF_before_afterSAMESURF_before_after
SAMESURF_mobileSAMESURF_mobile

BRAND DIRECTION. LOGO DEVELOPMENT. COLLATERAL.

Fastdata.io

Fastdata.io is introducing the world’s fastest and most efficient stream processing software engine. Leveraging general-purpose computing on graphics processing units, fastdata.io has developed FDIO Engine®. The FDIO Engine® scales stream processing potential up to three orders of magnitude faster, while simultaneously cutting power and space requirements in the data center by more than 90%. Fastdata tapped Idol to create a series of brand directions to improve their market visibility in preparation for their next capital raise.

CLIENT

Fastdata.io

AGENCY

Idol

DATE

March 2017

FASTDATA_heroFASTDATA_hero
FASTDATA_logo_1FASTDATA_logo_1
FASTDATA_shirt_1bFASTDATA_shirt_1b
FASTDATA_card_1FASTDATA_card_1
FASTDATA_logo_2bFASTDATA_logo_2b
FASTDATA_mobile_2FASTDATA_mobile_2
FASTDATA_shirt_2FASTDATA_shirt_2
FASTDATA_logo_3FASTDATA_logo_3
fastdata_billboard_3fastdata_billboard_3
FASTDATA_mobile_3FASTDATA_mobile_3
FASTDATA_brand_bookFASTDATA_brand_book

MY ROLES & RESPONSIBILITIES

Creative Strategy & Ideation, Creative Direction, Design

TEAM CREDITS

EXTERNAL VENDORS

Brad Burke – Co-Founder / Director of Design
Scott Pargett – Co-Founder / Creative Director
Matt Walsh – Producer / Project Management