Nike Sportswear

DIGITAL PRODUCT EXPERIENCES. DESIGN DIRECTION. INTERACTIVE.

Nike Sportswear

Designed for sport, crafted for life. Nike Sportswear is the gear and apparel that Nike designs and produces for athletic life outside of the field of play. These streetwear-inspired garments embrace Nike's performance-focused nature, in regard to design and technology, but are meant to be worn after the last whistle.

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While working as a Senior Designer at AKQA's San Francisco office, I was the lead designer on the Nike Account. Even though I was based out of SF, I worked for a Creative Director duo out of AKQA's Amsterdam office, on the Global Sportswear account. During that time, I designed and directed numerous digital experiences to launch flagship Nike products. Such projects included experiences for the AW77 hoodie, the GS Polo, ACG Boots, and the N98 track jacket.

CLIENT

Nike Sportswear

AGENCY

AKQA

DATE

September 2009 – November 2010

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MY ROLES & RESPONSIBILITIES

Creative Direction, Design Direction, Visual Design, Creative Strategy & Ideation, Motion Direction

TEAM CREDITS

EXTERNAL VENDORS

Rei Inamoto – Chief Creative Officer
Neil Robinson – Group Creative Director
Nick Bailey – Creative Director
Davor Krvavak – Creative Director
Michael Takeshita – ACD
Jimmy Soat – Art Director
Brad Burke – Sr. Designer
Jeremy Ruppel – Flash Developer
Sallie Lippe – Program Manager
James Jenkins – Account Director
Antonio Pulido – Account Manager
TJ Tshionyi – Project Manager
Chris Galvin – Sr. Producer

Rankin – Photographer
Archer's Mark – Video Production